Client: ProX Live Performance Gear
We worked alongside ProX Live Performance Gear to help shape how their products were introduced to the world.
Across more than 4,000 products, we developed naming systems, branding, launch campaigns, product visuals, video content, copywriting, and creative direction designed to bring clarity and consistency to the brand experience.
We helped ProX develop lightweight, heavy-duty protection systems for DJs and audio professionals.
Vacant Eye led the products from concept to launch, helping shape not only how the products functioned, but how they were presented to the market.
Our work included product naming, branding, packaging systems, retail presentation, and launch-ready product visuals and video media designed to create a consistent brand experience across physical and digital platforms.
Our role in numbers.
5m
Over 5 Million in Sales
Our creative, marketing, and operational support played an major role in leading ProX to generate approximately $5 million in annual sales.
+75%
75% Sales Lift in First 3 Years
Since our partnership, ProX experienced an estimated 75% increase in sales, supported by our ongoing creative, marketing, product development, and digital strategy.
4,000
SKUs Managed and Marketed
We managed the marketing and digital presentation of more than 4,000 ProX products and SKUs.
We created all product listings, visuals, descriptions, Email campaigns, and catalog updates across their marketing, and sales channels for over 6 Years.
900+
Hours Saved
We developed creating UI/UX concepts, catalog management systems, and scalable solutions for updating thousands of products efficiently.
Our work extended into email marketing, promotional campaigns, and sales support.
From Product Development to Global Brand Growth.
From inception to finish
We played a key role across the full product lifecycle, from concept and naming to testing, design, and overseas manufacturing.
Product Development
By learning each product’s features and functionality, we created clear manuals, marketing materials, and video demos.
Social Media Growth
Our team also provided video production, editing, social media management, influencer outreach, and digital campaigns.
Account Managment
Through organic marketing and strategic content, we grew ProX’s social audience from under 1,000 followers to over 20k followers.
We managed ProX products from concept to market through product naming, logo design, trademark submissions, brand identity development, and hands-on product development.
